The 10 most popular activewear brands of 2020


September 18, 2020FacebookTwitterLinkedInGoogle+ Lululemon


If there’s one good thing to come out of 2020 so far, it’s that activewear has become an acceptable everyday uniform. Work meeting? Leggings and a stylish, yet sporty (a.k.a. comfortable) top. Virtual happy hour? Same as above. Gym session? You guessed it—the same outfit yet again.

Since more and more of us are wearing athleisure most of the time, the category has skyrocketed in popularity throughout the year. And there are a few retailers in particular that people can’t stop buying, according to recent website traffic data from SimilarWeb. Below are the 10 fastest-growing activewear brands of 2020, including the classic greats (like Lululemon and Nike) and the newcomers (like Gymshark and Outdoor Voices), along with some of our experts’ favorite pieces.

1. Alo Yoga

Celebrities like Selena Gomez, Kendall Jenner, and Gigi Hadid aren’t the only ones obsessed with Alo Yoga—according to the data, the brand is the fastest-growing activewear retailer of 2020. I love the best-selling Airlift leggings for all of my workouts (yoga, weightlifting, etc.) because they’re comfortable, flattering, and extremely high-quality. Shoppers also recommend Alo’s breezy tank tops, pretty sports bras, and cozy crewneck pullovers. You can find the same wide selection for men, too.

2. Vuori

What makes Vuori different from other activewear brands? Not only is its design inspired by the effortless street style of its home base in Southern California, but the growing brand also focuses as much on performance as it does on looks. Basically, every piece is designed to be as functional as it is fashionable. Shoppers especially love the athletic shorts for men, saying they’re breathable, comfortable, and sweat-wicking, and the super soft joggers for women.

3. Nike

Nike has never not been in style, but it’s made quite the splash in 2020. Maybe it’s the ever-popular Air Max sneakers, the sporty sweatshirts and hoodies everyone is obsessed with, or the sleek running tights that come in a rainbow of neon colors and trendy prints. Regardless, Nike is a favorite among casual exercisers and pro athletes alike. Debating whether you want to add a few pieces to your own cart? In the words of the brand’s famous slogan: Just do it.

4. YogaOutlet

Beyond Yoga, Onzie, Spiritual Gangster—if it’s a top-rated yoga brand, you’ll likely find it at YogaOutlet. The online retailer has thousands of pieces from some of our favorite brands all in one convenient spot at the best prices (they’ll even match the price if you find it cheaper somewhere else!). And YogaOutlet has a lot more than just yoga apparel, too. For both men and women, you’ll find a huge selection of sweats, comfy tops, athletic shorts, and more.

5. Fabletics

Founded by Kate Hudson, Fabletics is a subscription service that’s a favorite among activewear addicts. The trendy brand is best known for its stylish, yet affordable leggings, which come in a bevy of pretty patterns and bright colors. Reviewed’s Senior Audience Development Manager, Rachel Moskowitz, is a big fan and raves that the PowerHold Leggings—which she has five pairs of—are well-made, flattering, and exactly what you’ll want to live in. Psst: In case you didn’t know, Fabletics also has a whole line of men’s apparel, too!

6. Lululemon

No list of the most popular athleisure brands would be complete without Lululemon. While we at Reviewed—myself included—personally own and love a wide range of Lulu gear and accessories, some of our favorites for women include the cult-favorite Align leggings (I have never owned another pair of leggings this buttery soft and this amazing), the Scuba Hoodie (I have it in four colors and wear it all fall/winter long), and the silky smooth Wunder Under leggings (perfect for running and higher impact exercising). The men’s shop is equally as impressive and includes athletic shorts, tees, and more.

7. Beyond Yoga

As a yoga teacher who lives in bralettes and leggings, I can attest that Beyond Yoga’s pieces are some of the best. Made of super soft and stretchy fabric, both their tops and bottoms were made for everything from working out to lounging around the house. I especially love the At Your Leisure high-waisted leggings—they’re flattering, yes, and more importantly, stay (and hold everything) in place while you’re in downward dog or running on the treadmill.

8. Outdoor Voices

Known primarily for its minimalist two-toned leggings and crop tops in neutral colors, Outdoor Voices has garnered quite the cult following this year. Among its many fans is our own Emerging Categories Writer, Sara Hendricks. While she previously gave the popular Tech Sweat leggings a rave review for being lightweight and full coverage, she also owns and loves the Exercise Dress, saying it’s sporty and stylish at the same time and still ridiculously comfortable.

9. Gymshark

If you follow any fitness influencers on Instagram, chances are you’ve seen them sporting Gymshark’s iconic leggings (probably paired with a matching crop top). I bought a pair for myself earlier this year and was pleasantly surprised by the quality and breathability of the fabric—and the flattering high-waisted cut that makes me feel confident and put-together every time I step foot in the gym. People also love the brand’s new line of seamless leggings and the athletic shorts (featuring the recognizable shark logo) for both men and women.

10. Public Rec

Looking for men’s athleisure? Look no further than Public Rec, a clothing brand that’s recently risen to social media fame for its activewear that’s comfortable, yes, but more importantly, tailored. I.e. its pieces are specifically designed to be worn for any occasion from the gym to happy hour to—you guessed it—even a business meeting. One of the best-sellers on Public Rec’s site is the All Day Every Day Pant, which as the name suggests, is the pant you can wear anywhere. Reviewers like the stretchy fabric, the relaxed fit, and the stylishly tapered legs.